21Reasons-Color-Final

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/mission

We are working to raise the age of sale for tobacco products in the City and County of Honolulu to 21, reducing the harm that deadly tobacco products cause in our community. Please join us!

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"18 to 24 year olds will be '[c]ritical to long term brand vitality as consumption increases with age.'" -- U.S. V. Philip Morris USA, Inc.

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/21 reasons

In Oahu, we face tough issues head-on, and we work hard to protect our community. We believe that young adults smoking at more than twice the rate of our youth is an issue that must be addressed. If a person can make it to their 21st birthday without becoming addicted to tobacco, they are much more likely to live their entire lives tobacco-free. Let’s raise the age of sale—together.

Saves Lives

Saves Lives

We should do everything we can to prevent smoking and other tobacco use among young people – it saves lives.

Voter Support

Voter Support

71% of Oahu voters support raising the legal sale age for tobacco products to age 21.

Before Age 21

Before Age 21

95% of all adult smokers start smoking before the age of 21.

400,000 Die Annually

400,000 Die Annually

400,000 people die every year from tobacco use in the United States, including 1,100 in Hawai`i.

Kids At Risk

Kids At Risk

5,600 kids in Hawai’i try smoking for the first time each year.

1,400 a year

1,400 a year

Another 1,400 kids in Hawai’i become regular smokers each year.

High Youth Rate

High Youth Rate

On Oahu, the rate of smoking between the ages of 18-24 tripled from 8.6% in 2010 to 23.9% in 2011 and has continued to climb.

Reduces Risk

Reduces Risk

Delaying the age when young people first begin using tobacco would reduce the risk that they will become addicted tobacco users.

$336 million

$336 million

Tobacco use causes $96 billion in health care costs in the U.S. each year, including $336 million in the State of Hawai`i.

More addictive

More addictive

Young people are more sensitive to nicotine’s addictiveness and can become addicted more quickly than adults.

Heaviest users

Heaviest users

Individuals who start smoking at younger ages are more likely to smoke as adults and are also among the heaviest users.

Health Problems

Health Problems

Young people who smoke are at risk for immediate health problems such as increased blood pressure, asthma and reduced lung growth.

Targeting Our Kids

Targeting Our Kids

Tobacco companies target kids and young adults – they know that’s when most users become addicted to tobacco.

$24 million a day

$24 million a day

Tobacco companies spend $24 million every day to promote their deadly products—much of that marketing directly influences young adults.

Cause and Effect

Cause and Effect

According to the Surgeon General (2012), tobacco company marketing causes the onset and continuation of smoking among kids and young adults.

Kid-Friendly Flavors

Kid-Friendly Flavors

Tobacco companies continue to market smokeless tobacco, little cigars and electronic cigarettes in kid-friendly flavors, like cherry and pina colada.

Magazine Ads

Magazine Ads

Tobacco companies continue to market their cigarettes and smokeless tobacco products in magazines with large numbers of youth readers.

Role Models

Role Models

Tobacco companies know that targeting college-aged youth will also appeal to underage audiences, who look up to young adults as role models.

Underage Smoking

Underage Smoking

Raising the legal sale age for tobacco would help keep tobacco out of schools and reduce the chance that a young adult will be able to legally purchase tobacco products for underage friends.

Illegal Drug Use

Illegal Drug Use

Smoking during youth is also associated with an increased likelihood of using illegal drugs.

Big Tobacco's Tricks

Big Tobacco's Tricks

Tobacco companies admit that increasing the legal sale age for tobacco will reduce smoking.

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71% of Oahu voters support raising the legal age to buy tobacco products to 21.

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 Fact Sheets & Polling Data

These hearing dates are TENTATIVE and may change:

August 13, 2014 – First reading
September 10, 2014- Second reading
October 8, 2014- Third reading
November 12, 2014- Fourth reading
December 10, 2014- Last reading

Coming soon!

% of Oahu Voters Support for Raising the Age to 21 (71%)

Have you signed the petition yet?

SIGN NOW
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/news

The latest developments on our campaign to raise the age and save lives.

More than 90% of tobacco users start before they reach age 21. Raising the age of sale for tobacco products will save lives!

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